As the child of photographer parents, it is ironic that Gary's professional life included everything but photographer until life led him back to the path he was ultimately destined, photographer. In 2008 he and his wife founded Hughes Fioretti Photography and, in the years since, have grown their business by making a name for themselves as THE place to get headshots in Central Florida. Aside from running a studio in Orlando, FL, Gary is also in demand as a photography educator and travels often, teaching his methods to photographers all over the world. His main focus as an instructor is to empower photographers to create the type of business that sets them free to live the kind of life they want.

Gary's work has been featured in Professional Photographer Magazine, Shutter Magazine, Professional Image Maker and he has been a speaker for Imaging USA, Creative Live, SWPP and has written articles on photography for the Huffington Post. His book, Photographing Headshots premiered as the number one book in photographic education in 2016. He lives with his wife Julie and their children in Orlando, Florida.


MONDAY - £125

3.30pm-6.30pm

MASTER YOUR MARKETING

with Gary Hughes

As creative entrepreneurs, many photographers find the “business” side of photography to be the most frustrating. How can you create systems that will grow your brand while allowing you to spend more time doing what you love? In this class you will learn practical marketing techniques that will fill your inbox with inquiries and empower you to take control of your online presence in a way that will let you spend less time on the computer and more time behind the camera:

  • SEO Basics – how to get found online

  • Social Media – choosing the right platforms and message for you

  • Charitable Marketing – how to become a part of your community and give smart

  • Time Management – fitting marketing in to your routine without getting overwhelmed

  • Content Creation – using your blog and social media to become an online source instead of a commercial

Gary Hughes will use his years of experience and methods of running a full-time, working photography studio to give you real, honest answers and solid takeaways on how you can get on top and stay on top of your marketing. Master your marketing, grow your business and live your dream.


TUESDAY -£125

9.00am-12.00pm

HEADSHOTS: A NEW WAY TO MARKET YOUR PORTRAIT BUSINESS

with Gary Hughes

Why should a newborn and family photographer learn how to shoot and market professional headshots? Here’s why:

  • Headshot clients are exactly the right person to develop into great portrait clients

  • Professional portraits are big business at the time of year when portraits and weddings are slow

  • Headshots and business portraits are a great way to bring extra income during the week

  • Headshots are a great tool for networking with your ideal portrait client

With a few pointers from one of the industry’s headshot specialists, you can turn the slow times into some of your most profitable and develop a whole new way to introduce qualified clients to your portrait business. Learn some great ways to use headshots as a marketing tool as well as some of the most solid techniques to light, pose, and shoot fantastic headshots.